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| Journey Girls from Toys R US |
I read an interesting
article this morning about children "growing out of dolls" at a much earlier age, some as early as age 7!!! I couldn't believe this when I read it, but I have to agree that it's probably true. Being in the doll business, I have noticed 9 - 11 year old girls will stop and oooh and aaah over the items, but most of the time they will not purchase. I have had parents come up to me almost apologetically, to say their preteen is no longer interested in dolls.
I've been a doll "collector" since I was 37 years old (about 8 years or so). As an adult I find that doll play is relaxing, stimulating (to my imagination) and fun. It's an activity that I love to share with my daughter. I love naming my dolls and creating personas for them! No I'm not a nutcase, it's just something I enjoy doing and my daughter does as well!
So I'm wondering, what are your thoughts on this? How old is too old to play with dolls? In the article, it says that companies like MGA, Disney and Toys R Us are creating more mature looking dolls (preteen/teen rather than baby/toddler) to appeal to 5 - 11 year olds. Do you think mature looking dolls is the answer? I'm really curious to know your thoughts!
If you would like to read the whole article please look
here.
Love and Blessings!
Margaret